Entertainment, tourism and trade to lead region to recovery says new report

2010-2011 LAEDC Economic Forecast at LA Marriott, downtown L.A.

LAEDC Forecast Report Says U.S., California and Southern California face a measured economic recovery, with stronger growth in 2011

Entertainment, international trade and tourism cited as regional industry leaders, with an economic boost from major infrastructure projects and a modest rebound in residential real estate

Los Angeles A measured economic recovery is underway in the nation, the state and Southern California, according to the 2010-2011“Economic Forecast & Industry Outlook” report released today by the Kyser Center for Economic Research at the Los Angeles County Economic Development Corporation (LAEDC).

In California, three sectors will see employment growth during 2010: information, private education and health services.  Like the national experience, unemployment rates in the state will remain high with the LAEDC forecasting a 12.3 percent average rate in 2010, easing down to 11.9 percent in 2011.

“We project that the U.S. economy will grow by 2.6 percent in 2010 and by 3.1 percent in 2011, after plunging by 2.4 percent during 2009,” said Nancy D. Sidhu, Ph.D., the LAEDC’s chief economist.  “However, unemployment rates in the U.S. will remain uncomfortably high, averaging 9.9 percent in 2010 and 9.4 percent in 2011.”

Sidhu observed that consumer spending holds one of the keys to the economic recovery, with inflation-adjusted gains of 1.9 percent in 2010 and 2.7 percent in 2011 forecast, after falling by 0.6 percent in 2009.

George Mc Quade, Frank Mottek, Dr. Nancy Sidhu and Michael Landver at LAEDC Economic Forecast.

“California’s economy is also on the recovery track, but the state will still lose 121,800 jobs in 2010,” said Sidhu.  “However, this will be a huge improvement from the 668,200 jobs lost in 2009.”  California’s housing industry will see a modest recovery in 2010, according to Sidhu. For the full story and link to the forecast visit:

For images and media interviews call Aida Mayo or George Mc Quade, MAYO Communications, 818-340-5300 or Cell: 818-618-9229.


Hollywood’s Elite Celebs To Be Lauded For Charitable Work At First Noble Awards

Noble Awards Announces Five New Nominees – Eva Longoria and Morgan Freeman confirmed as attending star-studded event

Eva Longoria is receiving a Noble Award for her work with Padres Contra El Cancer.

Parker (Padres Contra El Cancer)

Eva Longoria
Parker (Padres Contra El Cancer)  is among Celebs who will receive awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies) and Brett Ratner (

The five new award honorees released today for the inaugural Noble Awards this Sunday (10-18-09), at the Beverly Hilton Hotel include: The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change. They’ll be honored along with six other charities announced earlier. Additionally, Academy Award-winning Actor, Morgan Freeman will receive the Lifetime Achievement Award for his involvement in more than dozen charies.

The two-hour event, hosted by Access Hollywood’s very own Billy Bush, will honor up to a dozen charities and celebrities who actively support them annually, boosting awareness of these organizations and the work they do. During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening. “We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said TV Celebrity Anchor Janeen Mansour, creator and executive producer of the Noble Awards. “With the presentation of the Noble Awards, our goal is to turn the spotlight back onto these celebrities and charities to provide recognition, to educate, to inspire, and to encourage even more support from the Hollywood community and the public at large,” explained Mansour. Morgan Freeman will receive the Lifetime Achievement Award for his tireless work and dedication to over a dozen non-profits.
SPONSORS:Official partners for the 2009 Noble Awards include 7-Eleven which will launch their Cup with a Cause program at the event featuring celebrity designed coffee cups at 7-Eleven retail locations nationwide. Rumblefish Jewelry will design a jewelry line based on The Noble Awards and Be a Noble, where a percentage of sales will be donated to Noble charities. Look to the Stars which will work year round with the Noble Awards to promote philanthropy in Hollywood. Additional partners include: EIF/iParticipate, The Hollywood Reporter, Audi, Participant Media and, One Hope Wine, The Beverly Hilton, Mobile Cause, Rosenthal and GoodSearch. The film industry has the Oscars, television has the Emmys and the music industry has the Grammy Awards. Now, the charity community and its most dedicated Hollywood supporters have The Noble Awards. More information is at Humanity needs leaders like you (Be Noble and Take the Challenge)
MAYO Communications: “We Don’t Guarantee media, we just get it!”
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Academy Award-winning Actor Morgan Freeman To Be Honored with Lifetime Achievement Award at the 1st Annual Noble Awards This Sunday Oct. 18th

A Lifetime Achievement Award will be handed to Academy AWard-winning Actor Morgan Freeman at First Annual Noble Awards, Sunday, Oct. 18th, Beverly Hilton.

A Lifetime Achievement Award will be handed to Academy AWard-winning Actor Morgan Freeman at First Annual Noble Awards, Sunday, Oct. 18th, Beverly Hilton.

Beverly Hills, CA – Academy Award-winning Actor Morgan Freeman can now boast about another award to add to his hall of fame in Hollywood. Morgan has been selected to received the First LifeTime Achievement Award at the 1st Annual Noble Awards, Sunday, Oct. 18, 2009, Beverly Hilton, Beverly Hills, CA

TV Anchor Janeen Mansour and Executive Producer Ziad Batal are the founders of this Sunday’s event, which will honor humanitarian celebs in a the two hour event produced on behalf of the Celebrity Charity Awards Corporation (CCAC); The CCAC is a 501(c) 3 non-profit organization.
Other confirmed celebs attending include: Eva Longoria, Teri Hatcher, Norman Lear, Lionel Richie, Laila Ali, Nancy O’Dell, Joel Madden, Brett Ratner, Kenny Babyface Edmonds, Billy Bush and Annalynne McCord

The star-studded awards event will also feature live entertainment with Brian McKnight, Julio Iglesias Jr.,  Emily Bear and Timmy Mitchum.
Brian McKnight has earned himself a spot in contemporary music history. He has released a dozen albums, more than half of them have gone platinum, with several going 2 and 3x platinum, and has sold more than 20 Million albums worldwide. Brian has received numerous awards including Soul Train Awards and Image Awards, and numerous nominations including Grammy’s, MTV Video Music Awards, BET Awards and American Music Awards.

Currently in Spain but Julio Iglesias Jr. will perform at Sunday’s event and he willsoon be in Hollywood recording a new album and watch for his work in film. Although Julio has spent his whole life surrounded by music (, Julio Iglesias and Isabel Preysler, parents), his own personal journey into the music industry didn’t start until the late 90’s when he released his first album in English titled “Under My Eyes” with Epic Records. Igelsias chose to sing in Spanish and the result is the mind-blowing Tercera Dimension.

The Celebrity Charity Awards Corporation will launch a year-round campaign to better unify the efforts of charities with celebrities, influencers, media and everyday citizens in order to create an powerful forum for change and service with this first annual awards program on October 18th. The awards, which are more like sculptures were designed by Actor Antonio Banderas, who mustered the help of handicapped and child burn victims. The charity honorees for the first annual Noble Awards include:

  • The Art of Elysium encourages actors, artists and musicians to volunteer their time and talent to children battling serious medical conditions.
  • Best Buddies, founded by Anthony Kennedy Shriver, creates opportunities for people with intellectual and developmental disabilities
  • Children’s Hospital Los Angeles, which treats the most seriously ill and injured children in LA is one of the nation’s best pediatric facilities
  • seeks to help young people to take action around any cause, aiming to activate two million people per year by 2011.
  • The Elizabeth Glaser Pediatric AIDS Foundation offers ground-breaking research programs, prevention and treatment programs that bring dramatic changes to the lives of children worldwide
  • Keep a Child Alive offers life-saving anti-retroviral treatment, care and support services to children and families whose lives have been affected by HIV/AIDS in Africa and India
  • Stand Up To Cancer is Entertainment Industry Foundation program that unites major TV networks, Hollywood and prominent leaders in cancer research
  • Women’s Sports Foundation, opens the doors for girls and women in sports and fitness through education, advocacy, recognition and grants

“Celebrities have been donating their time to charity they feel passionate about for a long time, “said Janeen Mansour, founder of the event. Earlier this year she launched the first successful Celebrity Shoe Toss, where music, TV and Movie celebs donated hundreds of shoes to needy families of the Salvation Army.
For more on this story and events click here (MORE) launch promises more videos, pics and voices

l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day.  (photo courtesy MAYO Communications)
l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day. (photo courtesy MAYO Communications)

West Hollywood, CA – Several hundred mostly Los Angeles Times writers, editors and staffers from LAT packed into a launched party on the top floor of a swank West Hollywood Hotel to launched and awards season coverage.

“When we launched the Envelope a couple of years ago, we didn’t have as much video, we didn’t have as much breaking news and mainly covered Hollywood events and film festivals with all the guilds,” said Associate Editor Patrick Kevin Day. “We now have a lot more voices and videos.”, which is billed as the “ultimate awards site,” has helped the Los Angeles Times to significantly broaden its coverage of the entertainment business over the past year,” according to Film Critic Betsy Sharkey, formerly the editor.

  Sallie Hofmeister, Lisa  , Elena Howe, Patrick Day
Sallie Hofmeister, Lisa Rosen, Elena Howe, Patrick Day

The new editor is Sally Hofmeister, who introduced additional writers and staffers at this week’s (10-05-09) launch party.

The Envelope’s purpose, according to promotional materials, is to raise awareness of award contenders, drive box office numbers, boost DVD sales, influence voting considerations of Academy and guild members and target consumers.

The Envelope receives five million visitors during the off season and much higher numbers during the high season – between November and February. It features interactive photo galleries, video clips of red carpet coverage, celebrity podcasts, blogs and a “Buzzmeter.”

Associate Editor Patrick Kevin Day at Launch event of
Associate Editor Patrick Kevin Day at Launch event of

This writer asked Day how new media has impacted coverage in the weekly printed version of Envelope and the Online version.

“I think speed is the biggest thing,” said Day. “We have a host of competition from various websites trying into the entertainment awards area, so we have to keep an eye on them constantly and we can’t fall down at any point and be at the top of our game.”

 Elizabeth Snead the Envelope
Elizabeth Snead listens to staffer at launch event. Photo by MAYO Communications.

“Don’t call me,  email works best,  because I work  out of my home  literally blogging  all day,” said  Elizabeth Snead,
(left) contributing  editor of The  Envelope. “I don’t  go to as many  mixers and late  night parties as  before, because  now I have people I can send to them, so just being here is a rare thing for me.”

Elizabeth Snead is the former fashion editor and entertainment writer for USA Today prefers “10 days advance notice of story pitches,” since she covers three events a night. “I might not get back to you right away, but I do read my emails,” she said.

For almost two years now, Snead has been writing for the blog. She focuses on news, celebs, awards, politics and pop culture.

A tip: don’t pitch a hodge-podge of clients to The Envelope. “We’re looking for a window into the lifestyle of a person so exclusives are given much more consideration,” said Snead.

The LAT re-launched The Envelope to make it “more accessible to our users and the industry,” said its former senior producer Joseph Kapsch.  He is now a producer of the site of entertainment videos.

LA Times Publisher Eddie Hartenstein kicks of launch party of n West Hollywood, CA.
LA Times Publisher Eddie Hartenstein kicks of launch party of n West Hollywood, CA.

The site is broken down into sections on awards and includes photos, features and anything to do with the awards show in the subsections.

For example there are sections with videos and celebrity images on VH1’s Hip Hop Honors, 2009 ‘VH1 Divas’ Arrivals, 2009 Latin Grammy Awards Nominees, 2009 ALMA Awards Arrivals and Red Carpet Rewind: 2009 Primetime Emmy Awards.

“There is Academy news and breaking news on the site. We’ve created these multimedia models on each page for photos. We also host podcasts of nominees or anyone associated with the awards show,” said Kapsch, who is now working for, as editorial director.

President Aida Mayo, MAYO Communications stands by lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)
President Aida Mayo, MAYO Communications stands by lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)

Kapsch was the former managing editor of, as well as a producer of TV sites at ABC, NBC, Sony Pictures Digital Entertainment and Viacom.

One of the most spectacular highlights of launch party was being on the top floor of the West Hollywood hotel, where you could see for miles 360 degrees, which was awesome at night. And the swimming pool was lit up with the words THE ENVELOPE.CO Los Angeles Times. President Aida Mayo, MayoCommunications. com found it also a nice classy touch. Food was good, LAT was friendly, and we saw quite a few Entertainment Publicists Professional Society (EPPS) members at launch party.

Lisa Fung has been named Online arts & entertainment editor for the Los Angeles Times.

An L.A. Times veteran, Fung has been with the paper for more than 20 years and has overseen its arts and culture coverage for the past nine, including classical music, dance, opera, theater and architecture. In her time at the newspaper she also helped launch the national edition, and worked in Metro and Business before joining the Calendar staff in 2000.

In this expanded role, she will oversee the paper’s multimedia coverage of all arts and entertainment, including Calendar, The Envelope and Company Town, as well as more than a dozen blogs, according to an L.A. Times report.

As far as pitching the writers and editors, all say email pitches are preferred.

‘The Envelope’ Contacts:

Sallie Hofmeister, Editor

Elena Howe, Editor,

Betsy Sharkey

film critic

Elizabeth Snead

contributing editor

Patrick Kevin Day

Joseph Kapsch

Be sure to visit our sister blog: MAYO PR

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